K PLUS YEAR END
SCRIPT
The end of the year is a golden time for tournaments to explode around the world. K Plus encapsulates those matches in their cable service and wants to convey an energetic, overwhelming feeling to the audience.
DESCRIPTION
During the pandemic, we couldn't shoot nor hire actors for the movie. We decided to use animation material to show dynamic angles of the sports. Not only encapsulating tournaments, but also bringing a new feeling to sports audiences
YEAR
2021
ROLE
Art Direction, Design, Illustration
PRODUCTION
Dee Dee Animated Production
Before the epidemic happened, we created many opitions to convey the excitement in sports.
As mentioned above, we can't shoot so the half-animation - half-real option will be used throughout the campaign.
TVC
I must note that we were in a rush at the time and had only a week to do the animation and delivery. I had to edit the entire movie offline for the producer to continue with their animation workflow. They had to precisely pin each frame to the scenes to do it in time.
















TVC
....and Wah Lah, here's our final result