top of page

MEGA MARKET

THE SCRIPT

Mega Market wants to create the image of the buffalo, the symbol of the year in Vietnamese culture. It has to be fun, healthy and associated with the meaning of overcoming challenges to bring value.

THE IDEA

We created a friendly, fat buffalo that brings a sense of closeness and appears on every corner of Mega Market. Followed by a buffalo riding challenge to receive engaging gifts and discounts.

YEAR

2020

ROLE

Art Direction, Graphic-Character Design

PLATFORM

Digital, Installation

Here is the MEGA BULL we created with a smiling face.

It puts on a traditional outfit that gives it a cozy holiday feel.

POST DESIGN

Mega Bull will appear with a series of posts to create engagement for users,

creating attraction to shopping at Mega Market

ASSET ADAPTATION

bottom of page