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MEGA MARKET
THE SCRIPT
Mega Market wants to create the image of the buffalo, the symbol of the year in Vietnamese culture. It has to be fun, healthy and associated with the meaning of overcoming challenges to bring value.
THE IDEA
We created a friendly, fat buffalo that brings a sense of closeness and appears on every corner of Mega Market. Followed by a buffalo riding challenge to receive engaging gifts and discounts.
YEAR
2020
ROLE
Art Direction, Graphic-Character Design
PLATFORM
Digital, Installation
Here is the MEGA BULL we created with a smiling face.
It puts on a traditional outfit that gives it a cozy holiday feel.
POST DESIGN
Mega Bull will appear with a series of posts to create engagement for users,
creating attraction to shopping at Mega Market
ASSET ADAPTATION
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