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RISING SUN

SCRIPT

The Brand need a campaign could raise the passion within young blood gen. Their product should be something could give them a push.

SOLUTION

The idea came from the thought; if you don't try, you will never know what you like. So we make an installation in many store and school with several object could freely used.

YEAR

2019

ROLE

Design, Art Direction

PLATFORM

PlayStation

Key visual uses street materials, Hip-hop culture brings a jubilant and explosive atmosphere. The new generation of Hip-hop is more appealing with more vibrant colors and illustrations with an electronic music feel.

ASSETS

MERCHANDISE

STAGE DESIGN

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